In a groundbreaking move for real estate and crypto enthusiasts alike, Property Markets Group (PMG) has partnered with Shift4 (NYSE: FOUR) to enable cryptocurrency payments for pre-construction condominium purchases throughout Florida.
This first-of-its-kind integration brings cryptocurrency directly into the residential buying process—offering investors a seamless and secure way to use their digital assets to secure high-end properties. It also firmly establishes PMG as the first real estate developer in the U.S. to formally adopt a crypto-friendly purchasing structure through an exclusive agreement with Shift4.
Bridging Crypto Wealth and Tangible Assets
As the global cryptocurrency market rebounds, more investors are looking to diversify beyond tokens and into tangible, long-term assets. Real estate has always been a stable choice—but for crypto holders, converting digital wealth into property has often been a logistical maze.
PMG’s new system simplifies that process completely.
“This first-time offering bridges the gap for crypto holders looking to diversify their portfolios through real estate,” said Ryan Shear, Managing Partner at PMG. “PMG has always aimed to be on the cutting edge of real estate innovation, and offering a frictionless, proven path to purchase with crypto delivers on that mission.”
How It Works: A Buyer-First Model
The process, created in partnership with Shift4, is designed for simplicity and security. Here’s how it works:
- Buyers fill out a crypto transaction addendum.
- PMG connects them directly with Shift4 for KYC (Know Your Customer) verification.
- After verification, the buyer receives a personalized payment link.
- PMG’s in-house sales and legal teams handle the transaction from there.
This design allows investors to safely transfer cryptocurrency for real estate purchases without worrying about compliance gaps or unstable third-party systems.
Seamless Transactions, Zero Volatility Risk
A major benefit of the Shift4 platform is its ability to accept cryptocurrency while converting the funds into U.S. dollars for PMG. This eliminates market volatility risk, ensuring developers don’t lose value during a transaction window.
Shift4 also supports direct wallet payments and integrates with trusted platforms like Coinbase, allowing buyers to send funds using their private wallets without complex third-party steps.
“By facilitating crypto-to-real-estate transactions, we’re helping global buyers diversify their assets in tangible, long-term investments,” said Adam Freeman, who helped lead PMG’s crypto strategy. “Our goal is to make real estate more accessible, secure, and future-forward for a new generation of investors.”
Trusted Tech Behind The Innovation
Shift4 is no stranger to large-scale commerce. Known for managing payments for high-profile names like Fontainebleau Las Vegas, Four Seasons, TAO Hospitality, Allegiant Airlines, and the New York Yankees, the company brings unmatched credibility and infrastructure to PMG’s real estate operations.
“We’re proud to work alongside a forward-thinking developer like PMG,” said Pietro Moran, Director of Crypto at Shift4. “This collaboration unlocks a new asset class for crypto holders while delivering the reliability and compliance our platform is known for.”
Where Crypto Can Be Used: PMG’s Florida Projects
Crypto payment options will be available across PMG’s growing list of luxury Florida condo developments, including:
- Waldorf Astoria Residences Miami
- Waldorf Astoria Residences St. Petersburg
- One Twenty Brickell Residences
- E11EVEN® Club Residences Beyond
- Sage Intracoastal Residences Fort Lauderdale
- Twenty Sixth & 2nd Wynwood Residences
- 38 West Eleventh Residences Miami
These projects are already attracting international interest, and with crypto support now in place, PMG expects even stronger buyer engagement—especially from tech-forward investors looking to park digital wealth in appreciating assets.
Future-Focused, Globally Minded
This isn’t the first time PMG has embraced innovation, but it’s certainly one of the most future-focused steps the developer has taken.
By leveraging Shift4’s crypto infrastructure, PMG removes many of the common barriers crypto investors face: confusing regulations, wallet compatibility, manual conversions, and price slippage. The result is a streamlined, secure, and fully compliant transaction experience.
As other developers begin exploring crypto integration, PMG stands out as a trailblazer—not only adopting the technology early, but implementing it in a meaningful and scalable way.
About PMG
Property Markets Group (PMG) is a national real estate development and investment firm with over three decades of experience delivering large-scale residential and mixed-use projects. Founded in 1991 and now led by Ryan Shear and Dan Kaplan, the firm operates across Florida, New York, Colorado, Tennessee, and Georgia.
PMG manages the entire lifecycle of its projects—from land acquisition and design to construction, marketing, sales, and leasing—through a vertically integrated team. Its portfolio includes over 20 million square feet of development and 10,000 residential units across rental, condo, and affordable housing sectors.
Signature condo projects include:
- 111 West 57th Street (New York City)
- E11EVEN® Club Hotel & Residences (Miami)
- Waldorf Astoria Hotel & Residences (Miami)
- The Elser Hotel & Residences (Miami)
- Sage Intracoastal Residences (Fort Lauderdale)
- Waldorf Astoria Residences (St. Petersburg and Denver)
PMG is also expanding its Society Living brand to cities like Denver, Atlanta, Nashville, Brooklyn, and Miami, and is actively growing its Affordable Housing Division nationwide.
For more information, visit: https://www.propertymg.com
About Shift4
Shift4 (NYSE: FOUR) is a global leader in payment and commerce technology, processing billions of transactions annually for hundreds of thousands of businesses in industries ranging from hospitality and airlines to sports, retail, and real estate.
The company’s enterprise-grade platform is trusted by brands like:
- Fontainebleau Las Vegas
- Allegiant Airlines
- Four Seasons Hotels
- TAO Hospitality
- New York Yankees
- Pebble Beach Resorts
Shift4’s mission is to simplify complex commerce ecosystems while ensuring security, compliance, and seamless experiences for businesses and their customers.
Learn more at: https://www.shift4.com
