Sunny Isles Beach: The Capital of Automotive and Hospitality-Branded Residences

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As of October 2, 2026, Haute Residence’s New Developments board lists two branded towers in Sunny Isles Beach, both on Collins Avenue: Bentley Residences Sunny Isles Beach, the first Bentley-branded residential tower, and The St. Regis Residences, Sunny Isles Beach, a fully residential campus managed by The St. Regis Hotel Company. Our cards list Bentley from $5.8 million (216 residences, estimated delivery 2028) and St. Regis from $5 million (174 residences, estimated delivery 2028).

This guide compares the automotive and hospitality models side by side, using the figures on our cards and project pages. For more detail on Bentley, see the Bentley Residences buyer’s guide; for a head-to-head, see Bentley vs St. Regis Sunny Isles.

Sunny Isles Beach branded residences at a glance (as of Oct 2, 2026)

Why has Sunny Isles Beach become a hub for branded residences?

Sunny Isles Beach sits on the barrier island north of Bal Harbour, with Aventura across the Intracoastal Waterway. Its oceanfront runs along Collins Avenue, and buildable oceanfront sites are limited. Branded towers have been part of the corridor for more than one cycle: Porsche Design Tower and Armani/Casa came before the current pair, Bentley and St. Regis.

For buyers, the location works on practical grounds: ocean views, proximity to Bal Harbour Shops and Aventura Mall, and access to both Miami International and Fort Lauderdale–Hollywood International airports. For brands, the oceanfront sites can carry large floor plates and the resort-scale amenity programs a hotel or lifestyle brand needs to operate.

That is the brand-plus-beach equation in plain terms. The name on the tower gives buyers a starting point on finish and service, which they then confirm in the documents. The beach and the floor plates give the brand space for spas, dining, arrival areas and residential service teams. Other South Florida markets have branded towers too, including Brickell, Miami Beach and the Palm Beaches; in Sunny Isles Beach, an automotive brand and a hotel brand are selling on the same stretch of beach.

How do automotive-branded and hospitality-branded residences differ?

Branded residences generally follow one of two models, and buyers feel the difference day to day.

Hospitality-branded towers, such as St. Regis, Four Seasons and Ritz-Carlton, offer a hotel company’s operations: signature service rituals, trained residential staff and hotel-style management, even when the building has no hotel rooms.

Automotive- or lifestyle-branded towers, such as Bentley and, earlier on this corridor, Porsche Design and Armani/Casa, offer the brand’s design identity: materials, proportions, the arrival experience and, at Bentley, the Dezervator car elevators.

In Sunny Isles Beach, both models are selling on the same beach at the same time. The useful question is which approach you want your home to reflect, and whether the published price, delivery date and service scope still match the offering documents when you reserve.

What defines Bentley Residences Sunny Isles Beach?

Bentley Residences Sunny Isles Beach is the first Bentley-branded residential tower: a 63-story oceanfront building at 18401 Collins Avenue by Dezer Development, designed by Sieger Suarez Architects with Bentley Motors as design partner. As of October 2, 2026, Haute Residence lists 216 residences from $5.8 million, about $2,000 per square foot at entry, with estimated delivery in 2028. The project page (verified August 30, 2026) describes three- to four-bedroom residences plus penthouses; confirm the line you want on the current price sheet.

The building’s signature system is the Dezervator, a set of four glass car elevators that carry residents and their cars to a private garage inside the residence. According to the project page, each garage holds three to four cars, up to seven in select homes, and garages run about 1,146 to 1,547 square feet by line. The project page also lists a private plunge pool in every residence and more than 20,000 square feet of amenities across three levels. For floor plans, appliances, beach frontage and construction status, see our Bentley Residences buyer’s guide.

Dezer also built Porsche Design Tower on this corridor, according to our project page. That is useful context on the developer’s experience, not a forecast for resale.

What defines The St. Regis Residences, Sunny Isles Beach?

The St. Regis Residences, Sunny Isles Beach sits at 18801 Collins Avenue on 4.7 oceanfront acres with 435 linear feet of beach. Fortune International Group and Chateau Group are developing 174 residences in two towers designed by Arquitectonica, with interiors by Anastassiadis; the project page lists 62 stories. As of October 2, 2026, Haute Residence lists pricing from $5 million, about $2,000 per square foot at entry, for two- to five-bedroom residences plus penthouses, with estimated delivery in 2028.

The project page describes the campus as fully residential: The St. Regis Hotel Company manages it, with no hotel on the property and no transient use. It lists more than 70,000 square feet of residents-only amenities, including three ocean-facing pools, a private beach club with cabanas and beach service, a wellness center with spa, infrared saunas and hammam, an oceanfront athletic club and a business club with the John Jacob Astor boardroom. Confirm rental rules and the scope of service, including what is billed separately, in the offering documents.

Bentley vs. St. Regis: side by side (as of Oct 2, 2026)

What should buyers compare before reserving a Sunny Isles branded residence?

• Pricing and inclusions. Published “from” prices refer to entry inventory. Sky villas, penthouses and preferred exposures are priced higher, so request the sheet for the tier you want.
• Floor plans and outdoor area. Compare interior square footage, terrace area, ceiling heights, and whether kitchens and closets are finished at delivery.
• Developer track record. Dezer’s earlier Sunny Isles towers and the Fortune International Group / Chateau Group record are both relevant. Evaluate each project’s documents on their own terms.
• Brand licensing and management. Know who manages the building, for how long, and what happens when a license or management agreement ends.
• Delivery timeline. Both towers on our board show estimated delivery in 2028. Schedules can change, so get the latest projection in writing.
• Deposits and assignment. Confirm the escrow terms, deposit schedule and assignment rules in the contract, not only in a brochure.
• Views and exposure. Direct-ocean, ocean-corner, Intracoastal and city exposures are priced differently and live differently.
• Rental policy. If leasing matters to your plans, confirm each building’s rental rules in the condominium documents.
• The branded premium. For what the brand adds to price, read are branded residences worth the premium?

If you are deciding between the two after a day of presentations, the choice usually comes down to approach. Bentley suits buyers who want the home to feel like a designed object with an engineering signature. St. Regis suits buyers who want hotel-company service and a residential service culture. Both offer direct beach access, large residences and branded living, delivered in different ways.

Request Pricing & Floor Plans

HL Real Estate Group can request current price sheets, floor plans, deposit schedules and rental rules for Bentley Residences and The St. Regis Residences, Sunny Isles Beach, so you can compare them on dated documents.

Sunny Isles Beach Branded Residences FAQ

Which branded residences are selling in Sunny Isles Beach?

As of October 2, 2026, our New Developments board lists two branded towers in Sunny Isles Beach: Bentley Residences Sunny Isles Beach and The St. Regis Residences, Sunny Isles Beach, both on Collins Avenue with estimated delivery in 2028. Porsche Design Tower and Armani/Casa are earlier branded buildings on the same corridor.

What is the starting price at Bentley Residences Sunny Isles Beach?

Haute Residence lists Bentley Residences from $5.8 million, about $2,000 per square foot at entry, across 216 residences in a 63-story tower, with estimated delivery in 2028. The figures come from our New Developments card and project page, verified August 30, 2026; confirm them on the current price sheet.

What is the starting price at The St. Regis Residences, Sunny Isles Beach?

Our New Developments card lists The St. Regis Residences, Sunny Isles Beach from $5 million and up, about $2,000 per square foot at entry, across 174 residences, with estimated delivery in 2028. Sky villas and penthouses are priced higher, so request the current price sheet for the residence tier you want.

Is The St. Regis Residences, Sunny Isles Beach a hotel-condo?

No. Our project page describes a fully residential development managed by The St. Regis Hotel Company, with no hotel on the property and no transient use. Residents get St. Regis service standards without hotel guests. Confirm the rental restrictions and the scope of service in the condominium documents before you reserve.

How should buyers choose between Bentley and St. Regis?

Compare the brand model (automotive or hospitality), residence count, published price, delivery date, amenities and how you want the building to run day to day. Use dated price sheets from the same week rather than brochures. Our Bentley vs St. Regis Sunny Isles comparison covers the two head to head.

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Sources: Haute Residence New Developments cards for Bentley Residences Sunny Isles Beach and The St. Regis Residences, Sunny Isles Beach (checked October 2, 2026); project pages for both (verified August 30, 2026). Figures are subject to change.

By Haute Residence Editorial Team