Exclusive Look Inside NoBe PARC Miami Beach: New Renderings Reveal the Lobby and Playroom of a Building Born From North Beach’s Revival

For decades, North Beach was the stretch of Miami Beach people drove through on their way to Bal Harbour. It kept its MiMo buildings and its quiet beach while the money went south, but that has changed fast. New towers are rising around 71st Street, historic hotel sites are trading hands, and one of the developers betting on the neighborhood happens to have grown up in it.

The Vote That Woke Up North Beach

In 2017, Miami Beach voters approved a referendum that upzoned North Beach’s town center. It allowed taller buildings on assembled lots and, within that footprint, short-term rentals in new construction. Developers took a few years to move. When Lefferts completed 72 Park in 2025, it was the neighborhood’s first new condominium in five years, and the pipeline behind it has grown quickly since.

Lefferts has launched sales at 72 Carlyle, its next North Beach tower. Ella Miami Beach is under construction at 6940 Abbott Avenue, one block from NoBe PARC. Northlink Capital broke ground on 7200 Collins in March, and the developer reports the 222-unit building is 93 percent presold. On the oceanfront, The Kolter Group and BH Group acquired the historic Normandy Plaza Hotel this year, and the former Deauville Beach Resort site is planned for a condo and hotel redevelopment. The city has its own stake in the shift. A 2022 arts and culture bond earmarked roughly $28 million to rebuild the shuttered Byron Carlyle Theater on 71st Street as a neighborhood cultural center. 

Finvarb saw this coming earlier than most. The CEO of Robert Finvarb Companies spent his childhood a few blocks from the site and learned to play tennis at North Shore Park. He bought the Abbott Avenue parcel in 2016, a year before the referendum, and was an early, vocal advocate for the rezoning. City commissioners have since signaled little appetite for expanding where short-term rentals are allowed, which leaves NoBe PARC among a shrinking number of North Beach buildings that hold the entitlement.

“I learned to play tennis across the street from this site. North Beach was where Miami Beach families actually lived, and for a long time nobody was investing in it. Now people are finally seeing what we always knew was here,” Finvarb said.

A Lobby Built Like a Hotel

Finvarb’s company has developed more than 3,000 hotel rooms under flags like Marriott and Hyatt, and the lobby renderings show it. The space reads like a boutique hotel arrival. The NoBe PARC name is set in backlit bronze letters across a hand-textured plaster wall framed in vertical oak fluting. Two travertine reception desks sit in front, each finished with a dark wood ledge and a single sculptural lamp.

The ceiling is the showpiece. Hundreds of glass pieces in clear and amber tones hang from a recessed oval, catching the light like a school of fish over shallow water. Beyond the desks, a lounge is anchored by a long banquette and backlit shelving stocked with art and design books. A curved cream sofa sits on a walnut plinth against a rough-cut stone wall that throws rippled light across the floor, and potted olive trees fill the corners.

Interiors are by V Starr, Venus Williams’ design firm. Every residence will be delivered finished and furnished by Crate & Barrel, with pieces from Williams’ collection for the retailer. Arquitectonica designed the building, with TAG Architecture as architect of record.

Dedicated Space for the Kids

The third rendering says the most about who NoBe PARC is for. The children’s playroom opens onto the fifth-floor pool deck through curved floor-to-ceiling glass. A padded climbing wall with gymnastics rings takes up one side of the room. Next to it, a round reading nook lined in blush cushions is carved into the oak millwork beside a bookcase. A pegboard art station runs along the far wall with paper rolls mounted over a low desk, and bean bags gather around a gaming table near a foosball table by the windows.

North Beach has always drawn families who want the ocean without South Beach’s nightlife and the building’s buyer base reflects that. Residences run from studios to three-bedrooms, priced from about $570,000 to $2 million, and they have drawn South Florida families looking for a beach pied-à-terre, New Yorkers who spend part of the year in Miami and parents buying for college-age children, alongside investors who want rental flexibility. Peggy Olin’s OneWorld Properties is leading sales.

The NoBe PARC Value Proposition

For buyers watching North Beach take shape, the project offers a combination that is getting harder to find in Miami Beach:

• A North Beach address across from North Shore Park and less than two blocks from the sand, in a neighborhood seeing its first wave of new construction in decades.
• Residences delivered finished and furnished by V Starr and Crate & Barrel, ready to live in or rent on day one.
• Ownership flexibility under the 2017 entitlement, in one of a shrinking number of North Beach buildings that allow short-term rentals.
• Amenities across three levels, topped by a 15th-floor rooftop with a sunrise yoga deck and private cabanas, with a resort-style pool, spa and outdoor cold plunge on the fifth floor.
• Completion is expected in late 2028.

More information on residences, pricing and availability is available at nobeparcmiamibeach.com. 

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