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Bentley vs. St. Regis Sunny Isles: Two Very Different Oceanfront Buyers

By Susie Thomas · May 13, 2026
Bentley vs. St. Regis Sunny Isles: Two Very Different Oceanfront Buyers

Bentley Residences vs St. Regis Sunny Isles is the comparison that defines Sunny Isles Beach’s current new-development cycle. The two branded oceanfront towers sit roughly two blocks apart on Collins Avenue and deliver within a year of each other — but they appeal to very different buyers. Bentley Residences Sunny Isles Beach is built around automotive design, in-residence multi-car garages reached by a vehicular elevator, and a smaller, more private community of 62 owners. The St. Regis Sunny Isles Beach is a two-tower, 174-residence oceanfront community managed by The St. Regis Hotel Company, with multiple restaurants and more than 70,000 square feet of amenities — and, importantly, no hotel on premises. This guide breaks down pricing, floor plans, amenities, service models, and buyer fit so you can decide which Sunny Isles luxury condo fits your lifestyle.

Two Branded Towers, Two Very Different Philosophies

Sunny Isles Beach has become South Florida’s most active corridor for branded oceanfront residences. Within walking distance of one another, Bentley Residences Sunny Isles Beach and The St. Regis Residences, Sunny Isles Beach represent two distinct expressions of what “branded living” can mean. One is built around a carmaker’s design language and the rituals of automotive ownership. The other is built around a global hospitality brand and the service culture that defines it.

For buyers weighing these two projects, the right question isn’t which is “better.” It’s which lifestyle the residence is designed to deliver.

Bentley Residences Sunny Isles Beach: Automotive Design and Private Arrival

Bentley Residences Sunny Isles Beach oceanfront tower

Bentley Residences Sunny Isles is Bentley Motors’ first residential tower, developed by Dezer Development — the team behind the Porsche Design Tower and Armani/Casa Residences — with architecture by Sieger Suarez Architects and interiors by Bentley.

The defining feature is the Dezervator vehicular elevator system, which delivers owners and their vehicles directly into a private three- or four-car in-residence garage. Each home includes a private heated swimming pool with raised sundeck, sweeping Atlantic Ocean and Intracoastal views through floor-to-ceiling windows, summer kitchens with Gaggenau Vario electric grills, and Bentley diamond-design detailing on door levers — automotive cues woven into the residence itself.

The amenity program spans more than 20,000 square feet across three levels, including a three-story lobby with ocean views, a residents-only restaurant curated by James Beard award-winning Chef Todd English, a mezzanine-level whiskey lounge inspired by Bentley’s matrix grille, a movie theater designed to mimic a Bentley car interior, a wellness spa with outdoor relaxation areas, an oceanfront beauty salon, a game room with golf and racing simulators, and a dedicated pet spa.

Key facts

  • 60 stories, 62 residences
  • 18401 Collins Avenue, Sunny Isles Beach
  • Pricing from $5.8M to $57M
  • Completion targeted for 2027
  • Residences ranging roughly 3,500 to 9,000 square feet

Pricing, availability, and specifications are subject to change; buyers should verify current details with the development team.

The St. Regis Residences, Sunny Isles Beach: Hospitality, Service, and Scale

The St. Regis Residences Sunny Isles Beach oceanfront towers

The St. Regis Sunny Isles Beach is being developed by Fortune International Group and Château Group, designed by Arquitectonica. The community spans two towers on 4.7 acres with 435 linear feet of oceanfront and is managed by The St. Regis Hotel Company.

A detail many buyers miss: the property is a completely private residential building with no hotel on premises and no transient use. Owners receive St. Regis service and rituals without sharing the lobby with hotel guests.

The amenity footprint exceeds 70,000 square feet and includes three ocean-facing pools, multiple restaurants, bars, and grills, a beach club with beach service, a wellness center and oceanfront fitness center, a business club with boardroom and co-working, the Ellipse Club with billiards, poker, a golf simulator and a 20-by-9-foot LED screen, a cognac room and wine vault, a library and breakfast lounge, a cigar lounge, and a pet spa and dog park. Arrival is handled through a grand driveway and two-story porte-cochère with 24/7 valet, plus an on-site car wash.

Residences feature ceilings clearing 10 feet (12 feet in penthouses), private elevators and entry foyers, Italian-designed kitchens with quartz counters, Miele appliances including a wine cooler, walk-in closets in primary bedrooms, and smart-home wiring. Service quarters are included in select residences.

Key facts

  • 62 stories, 174 residences across two towers
  • 18801 Collins Avenue, Sunny Isles Beach
  • Two-bedroom homes from approximately 1,950 sq ft; four-bedroom homes up to 4,680 sq ft; Sky Villas and Penthouses priced upon request
  • Starting pricing from $4.6M
  • Completion targeted for 2026

Buyers should verify current pricing and availability with the development team.

How Bentley Residences and St. Regis Sunny Isles Compare

Bentley Residences interior with private garage and ocean views

Automotive design and arrival. Bentley is unmatched here. The in-residence garage and Dezervator elevator are the project’s central idea. St. Regis offers a refined porte-cochère arrival sequence, 24/7 valet, and a car wash, but parking is conventional.

Hospitality and service. St. Regis brings a global hotel brand’s service infrastructure, multiple F&B venues, and amenity scale. Bentley delivers a more intimate experience built around a single curated restaurant, a whiskey lounge, and Bentley-coded interiors rather than hotel-style programming.

Scale and privacy. Bentley’s 62-residence community is structurally more private — fewer neighbors, fewer elevators, fewer shared moments. St. Regis is a larger community of 174 homes across two towers with broader programming and a higher density of daily activity.

Views and waterfront. Both are direct oceanfront. St. Regis spans 435 linear feet of beach with three ocean-facing pools. Bentley positions every residence with floor-to-ceiling Atlantic and Intracoastal views and a private pool on every balcony.

Delivery. St. Regis is targeted for 2026, Bentley for 2027 — useful for buyers weighing move-in timing.

What Buyers Should Compare Before Choosing

Buyers comparing Sunny Isles luxury condos should review the following with the development teams and their own advisors:

  • Pricing and what’s included. Compare base price per square foot, finishes included, and what falls into the upgrade column.
  • Floor plans. Bedroom counts, ceiling heights, balcony depth, primary-suite orientation, and whether service quarters or private pools are included.
  • Developer track record. Dezer Development’s prior branded towers in the same submarket vs. Fortune International Group and Château Group’s portfolio.
  • Brand affiliation. Bentley Motors as a design partner vs. The St. Regis Hotel Company as the operator and service manager.
  • Delivery timeline and deposit structure. Both projects use construction-phase deposit schedules; buyers should request current schedules from the development team.
  • Views. Direct oceanfront, Intracoastal, or city — and how those orientations are priced.
  • Service model. A residential building managed by a hotel company vs. a residential building designed by an automotive brand with concierge and valet.
  • Rental policy. Branded residential buildings often restrict short-term rentals; buyers should verify minimum lease terms with the development team.
  • Resale considerations. Branded residences often hold value distinctively in resale markets, though past performance is not indicative of future results. Buyers should consult their own financial and tax advisors.
  • HOA and operating costs. Larger amenity footprints typically carry higher monthly assessments; request current estimates.

Which Buyer Is Each Tower Built For?

The St. Regis Residences Sunny Isles Beach amenity lounge

Bentley Residences Sunny Isles tends to appeal to automotive collectors, ultra-high-net-worth buyers who want their vehicles inside the home, and owners who value a smaller, more private community over hospitality programming.

The St. Regis Sunny Isles Beach tends to appeal to buyers who want a recognized luxury hospitality brand and white-glove service, families and primary-home buyers who value full-service residential living without hotel guests on site, and entertainers who want multiple in-building dining and lounge options.

Neither profile is exclusive, and many buyers preview both before deciding. HL Real Estate Group regularly arranges side-by-side comparisons.

Request Pricing, Floor Plans & Availability

HL Real Estate Group can help buyers compare South Florida new developments, request current pricing, review floor plans, access brochures, and schedule private previews.

Complimentary. Discreet. No obligation. Project information, pricing, and availability are subject to change.

Explore Bentley Residences Sunny Isles Beach →
Explore The St. Regis Residences, Sunny Isles Beach →

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