Luxury real estate is a daunting industry, where multi-million residences require a special set of skills – and true talent – from agents and brokers to clinch a deal. It is not uncommon to see high-end homes linger on the market for months on end due to misguided or poorly executed selling strategies. And, in a bustling location like South Florida, where affluent communities jostle for attention, selling is, indeed, an art form, whose formula many accomplished realtors prefer to shroud in secrecy. Not Frank Kirschner and Veronica Caracciolo, though.
The couple, who founded and heads the Palm Beach Lux Group, FL has outlined its winning approach to luxury real estate sales in a couple of books – The Secret of Wealthy Home Sellers and How We Sell Homes Others Failed to Sell.
Penned in an absorbing, confidential tone, the books speak to both real estate professionals and home sellers. From how to engage potential buyers to how to correctly gauge a house’s value, the narratives provide thoroughly tested tips and tricks for all stages of home representation.
“There are basic ‘must-haves’ in exposing our client’s to the international marketplace – niche-marketing exposure is key,” says Frank Kirschner, who pairs his journalism and business background to sell the exclusive homes of high net worth clients.
Caracciolo, whose social-media expertise lends a novel, digital layer to augment the print-media segment of luxury real estate marketing, adds, “It’s all about understanding market trends and current data and using them to your advantage.”
To kick off an active spring market, Kirschner and Caracciolo are offering a free copy of either book, to current or soon-to-be Florida Residents: ‘The Secret of Wealthy Home Sellers’ or ‘How We Sell Homes Others Failed To Sell.’
If you’re thinking of buying or selling in Florida, or have tried unsuccessfully in the past, this could be your opportunity to uncover effective techniques that work.
Laced with strategies of the rich and famous, explaining the 80/20 Rule in real estate, and exposing the top eight reasons why listings expire and do not sell, you’ll want to know these secrets. Either book may save you tens of thousands of dollars.
The $19.99 books are offered to you for FREE, and you only cover the cost of shipping and delivery of $4.95.
To request an autographed copy and/or have them represent you, contact Frank Kirschner or Veronica Caracciolo at 877.696.6386 or [email protected] or www.palmbeachluxgroup.com. They speak Spanish, Italian and English.
Frank Kirschner and Veronica Caracciolo are the exclusive agents representing the West Palm Beach, Jupiter, Wellington, Florida real estate market as members of the Haute Residence Real Estate Network. View all of their listings here.