Approved by Seth Semilof · August 29, 2026 · Design direction: Clean Editorial (white) — rev. Aug 29
The definitive index of South Florida luxury real estate on hauteresidence.com — a Google News domain — combining a full MLS search (Miami→Palm Beach), 400+ building pages, ~92 new-development pages, and the Haute Living editorial engine. Direct competitors: miamicondoinvestments.com (the architecture benchmark), condoblackbook.com, miamiluxuryhomes.com, millionluxury.com, miamicondos.com.
| Template | URL pattern | Status |
|---|---|---|
| Home / masthead | / | ✅ Prototype live |
| Search results | /search/ · /miami/brickell/ | ✅ Prototype live |
| Neighborhood hub | /{market}/{neighborhood}/ | ✅ Prototype live |
| Building page | /{building-slug}-condos/ (flat, suffixed) | ✅ Prototype live |
| New development | /{project-slug}/ (flat; hub at /new-developments/) | ✅ Prototype live |
| Unit page | /{building-slug}-condos/unit-{n}-for-sale/ | Next |
| Agent profiles · curated tiers · journal | /agents/ · /homes-for-sale/... | Next |
| # | Feature | Phase |
|---|---|---|
| 1 | AI Building Index™ — monthly ranking of buildings AI search recommends | Launch |
| 2 | Palm Beach at Miami-level depth (own an uncontested market) | Launch |
| 3 | "Do you own at {Building}?" seller-acquisition modules + sold comps | Launch |
| 4 | Pre-construction price tracker per project | Launch +30d |
| 5 | Haute 50 building profiles first (build what people search) | Launch |
| 6 | Zoom-first international funnel on every project page | Launch |
| 7 | 60-sec video tours = building page asset + Meta ad creative | Launch +60d |
| 8 | Auto market-report emails per neighborhood via Klaviyo | Launch +30d |
| When | What | Owner |
|---|---|---|
| Week 1–2 | IDX feed applications at MIAMIRE + BeachesMLS (merger question asked) | Seth |
| Week 1–2 | IDX vendor quotes (Realtyna / MLSimport / Showcase) + hosting setup | Viktor |
| Week 2–5 | WordPress build: theme in Clean Editorial, schemas, feed ingestion, search | Viktor |
| Week 5–10 | Page tree: 18 neighborhoods, Haute 50 buildings, unit pages, curated tiers | Viktor |
| Week 8–12 | New Developments index + 8 flagship projects from the article library | Viktor |
| Week 10–14 | Agents, lead routing → Pipedrive, saved searches, Klaviyo reports | Viktor |
| Ongoing | Keep articles on hauteliving.com (Google News since 2005); hauteresidence.com is the structured project database, cross-linked both ways. Revisit any 301 in a year with data. | Viktor |
| Item | Status |
|---|---|
| JSON-LD on every template (RealEstateAgent, WebSite+SearchAction, Place, ApartmentComplex, FAQPage, Product, BreadcrumbList) | ✅ In prototype |
| Equal Housing Opportunity + Fair Housing statement, legal links, office address, phone in footer | ✅ In prototype |
| Per-listing brokerage attribution slot on cards and tables | ✅ In prototype |
| Financing & compliance block (40-yr recert, SIRS, reserves, warrantability, litigation, assessments) — the market gap nobody fills | ✅ In prototype (building page) |
| Rental yield / investor module (gross, net, months of inventory) | ✅ In prototype (building page) |
| Deposit schedule + developer/architect/interiors credits on development pages | ✅ In prototype |
| Broker license number in footer | ⚠ Needs Seth's FL license # |
| AI Building Index™ — published factor rubric (inspectable method gets cited) + building-condition factor (litigation, distressed inventory, structural status) | Build phase |
| Asking vs. achieved $/SF · 3/6/12/24-mo toggle · per-bedroom rollups · closed-sales URLs | Build phase (nightly stats job) |
| 800+ words original copy per building/neighborhood/development page | Content production |
| Currency converter + m² toggle · WhatsApp/SMS on every template · association directory | Build phase |
| Member-agent referral agreement + fee split (IDX leads sit with HL's participant) | ⚠ Decide before agent features |
Flat, suffixed building URLs: /continuum-south-beach-condos/ — not bare /continuum-south-beach/. Rationale: flat slugs share one root namespace and luxury brands repeat across markets, including inside our own portfolio (Mandarin Oriental in Brickell + West Palm Beach; Ritz-Carlton Residences in four South Florida markets; Oceana in Key Biscayne + Bal Harbour). The suffix also puts the actual search query in the slug ("continuum south beach condos"). Where a name still collides, market-qualify: /mandarin-oriental-residences-brickell-condos/. Nested neighborhoods (/miami/brickell/) and units under buildings (/continuum-south-beach-condos/unit-3204-for-sale/). Reserved root paths — validate every generated slug against this list before creation: search, agents, journal, sell, rankings, buy, rent, new-developments, buildings, neighborhoods, contact, about, privacy, terms, accessibility, dmca, sitemap.xml, wp-admin, wp-content, wp-json, feed.
Every form → Pipedrive with source, building, neighborhood and price band. Assigned member agent gets routed leads with attribution; unattributed → HL desk. Self-identified agents are tagged and held out of the buyer pipeline. TCPA consent on every form. IDX displays carry listing-brokerage attribution and honor seller opt-outs.
MLS feeds + IDX software ~$150–350/mo · managed WP hosting ~$100–300/mo · broker dues (existing). Build labor: Viktor.