Standard International and Rosso Development Break Ground On The Standard Residences in Midtown Miami

Share this Post!

With over 80% sold, The Standard Residences will usher in a new standard of living in Midtown, Miami by blending culture, community, and flexibility for the brand’s first residential project. Hospitality and real estate pioneers Standard International, Rosso Development and Midtown Development have broken ground on The Standard Residences, the highly anticipated pied-à-terre-style project offering an inimitable lifestyle experience.

Standard International's Amar Lalvani and Rosso Development’s Carlos Rosso celebrated the milestone alongside Miami District 2 Commissioner Sabina Covo, Jay Phillip Parker, CEO of Douglas Elliman, Florida, and President of Douglas Elliman Development Marketing, Florida, Arquitectonica’s Raymond Fort, Urban Robot Associates’ Giancarlo Pietri, Civic Construction’s William J. Real, and the South Florida broker community.

“We are extremely excited to break ground on The Standard’s first stand-alone residential project. The Standard has been an integral part of Miami‘s fabric for over two decades and we have loved playing our small part in the city‘s emergence into a global destination for culture and innovation,” said Amar Lalvani, Executive Chairman of Standard International. "Now for the first time ever, you’ll never have to check out of The Standard.”

Rising at 3100 NE 1st Avenue in Midtown, Miami's most dynamic, walkable neighborhood, The Standard Residences is centrally positioned between the Design District and Wynwood. Conceived by internationally acclaimed architecture firm Arquitectonica, renowned interior designer Urban Robot in collaboration with The Standard’s award-winning in-house design team, and landscape designer Naturalficial, the 12-story building blends culture and style throughout its 228 residences and 34,000-square feet of thoughtfully imagined amenity spaces.

Upon delivery, owners will have the unique opportunity to experience the beloved hotel brand’s distinctive touch with the world-class design, amenities, and service that the brand is recognized for. In the “anything but Standard” fashion, the building will be the first property in the area to allow flexible living, allowing owners to lease out their units for terms as short as one month.

“The energy surrounding this project and our rapid pre-construction sales are a testament to the demand for a lifestyle-driven building in a prime location with walkability and access to everything,” said Carlos Rosso, Founder of Rosso Development. “We set out to create a residential concept with character and soul, with a vibe that only The Standard can deliver. We are thrilled to be another step closer to bringing this vision to life.”

Community-minded amenities are crafted to embrace social engagement and include an expansive lobby, Café, and outdoor terrace. A lushly landscaped rooftop features a 60-foot resort-style sunset pool with a signature restaurant and bar reminiscent of the signature vibe The Standard pioneered from Hollywood to Miami and London. Wellness offerings include an indoor pickleball court, a state-of-the-art sweat room and fitness center, an infrared sauna, and yoga and stretch studios. A social floor features a karaoke bar and screening room, as well as fully equipped co-working spaces, zoom rooms, and a private boardroom.

Completion of The Standard Residences, Midtown Miami is slated for the end of 2024. A limited selection of residences remains, starting at $499,900. Sales and marketing is exclusively managed by Douglas Elliman Development Marketing. For more information, visit

Related post