On November 13, ABIMÓVEL (The Brazilian Furniture Manufacturers Association) and ApexBrazil (The Brazilian Trade and Investments Promotion Agency) hosted an intimate cocktail party in SOHO for their exhibition Espaço Brazil. The companies represent the Brazilian Furniture Image Project to display Brazilian designers in SOHO and trade show ICFF with the goal of introducing them to the global market.
Espaço Brazil hosted 20 Brazilian companies and designers and displayed over 40 pieces. Brazilian raw materials, techniques, and sustainability concepts were on display, representing the best of what the country has to offer in terms of contemporary furniture. In addition to the exhibition, Espaço Brasil will also stage a Trade Mission between Brazilian companies and US buyers as the United States is the main importer of Brazilian furniture in the world, receiving around 35% of national exports in the sector.
The cocktail party also featured traditional Brazilian food and drinks. Guests sipped caipirinhas and enjoyed pão de queijo while given the chance to mix and mingle with the best of Brazilian design. The Consul-General of Brazil in New York, Ambassador Maria Nazareth Farani Azevedo also spoke to guests about the mission and excitement behind Espaço Brazil. The exhibition ran from November 11th to 14th followed by a booth at ICFF from November 14th to 15th.
The International Contemporary Furniture Fair (ICFF) is North America’s leading platform for contemporary furnishing design. ABIMÓVEL hosted a booth at the fair that showcased the best of Brazilian design and furniture. Amongst the participating Brazilian Furniture partner companies, Ornare, Tidelli, and Uultis will exhibit this year at ICFF. These three brands also exhibited during the recent Salone del Mobile in Milano, and attracted the attention of the media and international buyers due to the originality of the design and sustainabie qualities.
This is only the beginning of Brazilian design in North America. Thanks to ABIMÓVEL and the Brazilian Furniture Image Project, partnerships across the continent will be sure to blossom.