South Florida’s luxury real estate market continues to stand apart as one of the most dynamic and resilient markets in the country. With global demand, limited inventory in prime neighborhoods, and an increasingly lifestyle-driven buyer pool, the region remains a focal point for high-net-worth individuals seeking long-term value and elevated living.
Haute Residence asked Wesley Ulloa and Bianca Guevara about current market conditions, shifting buyer priorities, and what they anticipate in the months ahead.
HR: What is your current market mindset?
Wesley Ulloa & Bianca Guevara: “The South Florida luxury market is healthy, discerning, and highly selective. Prime locations such as Coral Gables, Coconut Grove, Pinecrest, South Miami, and Miami Beach continue to lead. We are seeing strong buyer activity, particularly from the Northeast, and 2026 has started off with notable momentum.
Buyers are waiting for the right home, not just any home. Turnkey and truly one-of-a-kind properties are in highest demand. When a standout property is listed and priced correctly, it often receives multiple offers and sells at or above asking price. Single-family homes remain especially strong, while luxury condominiums in newer, well-amenitized buildings are also performing very well.”
HR: What’s driving buyer behavior in your region?
Wesley Ulloa & Bianca Guevara: “Buyers are intentional, patient, and lifestyle-driven. Many are relocating or spending extended time in South Florida and are focused on long-term value rather than short-term market swings.
Tax advantages, global accessibility, and lifestyle continue to draw high-net-worth buyers. In the condominium space, buyers are gravitating toward buildings that offer top-of-the-line amenities along with unique experiences, particularly wellness-focused offerings and enhanced privacy.”
HR: Are you seeing a shift in luxury priorities?
Wesley Ulloa & Bianca Guevara: “Yes, very clearly. Luxury buyers want turnkey homes that feel distinctive and irreplaceable.
In the single-family market, character, location, and quality construction are essential. In the condo market, newer buildings with strong service, privacy, and curated amenities are outperforming. Branded luxury buildings remain especially strong, allowing buyers to connect with homes that reflect their personal style and lifestyle preferences.”
HR: How is lifestyle influencing purchasing decisions?
Wesley Ulloa & Bianca Guevara: “Lifestyle is central to every purchase. Buyers are choosing homes that support how they live day to day, whether that means walkability, waterfront access, wellness amenities, or a strong sense of privacy.
Many buyers who are waiting for the right purchase are opting for luxury rentals in the meantime, which has kept the high-end rental market very active.”
HR: What do you expect to see in the next 6–12 months?
Wesley Ulloa & Bianca Guevara: “We expect continued strength in core luxury neighborhoods with limited inventory for standout properties. Well-located single-family homes should remain competitive, while newer luxury condominium buildings should continue to perform well.
Luxury rentals are also expected to remain strong as buyers take a patient and strategic approach.”
HR: Why are you passionate about this market?
Wesley Ulloa & Bianca Guevara: “South Florida offers a rare intersection of lifestyle, investment value, and global appeal. We are passionate about advising clients through meaningful decisions, whether that means finding a legacy home, securing a luxury rental, or identifying the right opportunity at the right time.”
HR: How do you stay sharp in a competitive market?
Wesley Ulloa & Bianca Guevara: “We stay sharp by remaining deeply connected and disciplined. That means constant exposure to inventory, strong off-market and developer relationships, real-time market insight, and thoughtful strategy.
In luxury real estate, timing and judgment are everything, and we guide our clients with clarity and confidence.”
