Vince Marotta Talks Business Philosophy, Standing Out, and Staging Homes

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What are some recommendations you might make to a seller when they begin staging a home to prepare for showings?

Buyers must be able to visualize themselves and their family living in a given space, so it is most important that sellers stage their home in a clean, bright, and uncluttered fashion that is free of too many personal possessions. Any sign of animals or smoking is also a difficult subject for many buyers to embrace. Once a seller has made the decision to sell their property, they need to commit to making the property as attractive as possible to the broad base of the market.  Little thing like sprucing up the landscaping to improve curb appeal and offering a fresh coat of bright, neutral color paint to key rooms can go a long way to giving buyers a  good feeling about a particular property from the moment they walk up the driveway.

What sets you apart from your competition in your market?

I have 30 years of experience in luxury residential real estate in Florida, California, and Ohio. A joint venture partner with top area general contractors in all three states, I have unique perspective on quality living at the highest levels. Many of the signature properties that I have been involved with in Palm Beach, Florida and Bel-Air, California represent the "best of the best" that only clients seeking international  destinations can appreciate. That experience gives me a knowledge base that few realtors enjoy.

What is  your business philosophy?

I want every client to feel like they are my most important customer. I run a very specialized luxury practice, and I wish to tailor a  program for each person to suits their individual needs. For example, some clients are very analytical and feel comfortable with spreadsheets and charts relating to comparative market analysis, while others are visual and can't get enough of photos, maps, and aerial views of properties. Most of all, I am available 24/7 because clients at this level have earned the right to only the best in customer service.

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