The Art Of Home Staging According To Curated Home Staging

Curated Home Staging

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Curated Home Staging offers bespoke luxury home staging services with a mission to transform vacant properties into welcome homes that potential homebuyers will fall in love with. Haute Design by Haute Residence caught up with Melanie Haselmayr, Vice President of CURATED, who explains the importance and art of home staging, and how no two projects are ever the same. Here, we're taking a closer look at this coastal-inspired waterfront home that went under contract after being on the market for less than two weeks. The house is accentuated with a neutral color palette, soft fabrics and wood accents that come together to create a light and bright ambiance. 

Photo courtesy of CURATED

Haute Residence: Why is staging important in a home?

Melanie Haselmayr: Home staging transforms an empty space into a welcoming home. It tremendously changes the first impression of a home. Great staging and the right photography will get you more views and attention online. During a showing or Open House, staging allows buyers to sink into the lifestyle we designed - they don't just walk room after room, but they can experience living in the home, and create an emotional connection with it.

Photo courtesy of CURATED

HR: How do you ensure the home is properly staged in order to help sell it quicker? 

MH: Everything we do is based on one fundamental question: who is going to live here? What is their lifestyle like? How can we elevate the best features of the home and make it stand out among others?

Photo courtesy of CURATED

HR: What is your method and process when staging a home?

MH: It's quite simple! We provide a bespoke proposal to every client; once approved our client can sit back and relax. We do everything necessary behind the scenes - space planning, design concept, furniture procurement and site coordination. Finally, we schedule 2-3 installation days, before the grand reveal.

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