New Development Set to Begin in Brickell – LOFTY by Newgard Development Group

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Photo Credit: World Red Eye

Real estate developer Newgard Development Group is starting construction activities on LOFTY Brickell, a waterfront luxury condominium high-rise that takes Newgard’s unmatched track record for innovation and industry disruption to new heights.

Located directly across from Brickell City Centre on a waterfront site on the Miami River, the 44-story LOFTY is the next evolution of condo ownership, conceived to bring a 5-star alternative from the traveler of today that might prefer to stay in a residence – yet does not want to compromise on the services and amenities of a hotel. Each residence will be delivered fully furnished and will permit short-term rentals – with professional management. Newgard has successfully introduced flexible ownership concepts at numerous past projects in Florida and Texas and is now bringing its most elevated vision to the heart of Miami’s Financial District.

Photo Credit: World Red Eye

“This is an exciting moment for the entire LOFTY team,” Newgard CEO, Harvey Hernandez said. “We believe this is the right project to meet the intense demand for luxury condominiums in Miami’s urban core, which has experienced such incredible growth and relocation activity from both within the U.S. and internationally. Our tremendous preconstruction sales success underscores that demand and the viability of luxury and flexible ownership.”

Newgard and Cervera Real Estate, LOFTY’s exclusive sales and marketing representative hosted a one-of-a-kind groundbreaking celebration on Jan. 31st at the 99 SW Seventh St. site of the transformative development. Over 200 guests attended, including public officials, top executives from Newgard, Cervera, project interior designer INC and project architect Arquitectonica, and Miami luxury real estate agents.

Photo Credit: World Red Eye

During the event, the office of Miami-Dade County Mayor Daniella Levine Cava presented Hernandez with a special certificate to commemorate the project launch and recognize Newgard’s long-term impact on the city’s skyline.

The 362-unit high-rise features 309 tower residences including studio, one- and two-bedroom units alongside 40,000 square feet of thoughtfully curated amenities, including a private marina, a world-renowned waterfront dining destination, a members-only social club, resort pool deck, and fitness center, indoor/outdoor cigar lounge, co-working lounge, and meeting rooms.

Photo Credit: World Red Eye

The 53-unit Penthouse Collection offers spacious two, three, and three-bedroom plus den residences that are curated and will be furnished by revered design firm Artefacto. The Penthouse Collection also gives exclusive access to a “Penthouse Observatory,” a 2,000-square-foot private serviced VIP amenity lounge on the 35th floor, exclusive to the penthouse homeowners and their guests. Penthouses are priced from nearly $1.8 million to $3.5 million.

Nearly 90% of the project’s condos are sold, so the window for buyers to be part of Miami’s residential equivalent of the 5-star boutique hospitality brand is rapidly closing.

Photo Credit: World Red Eye

LOFTY is the next evolution of condo ownership, delivering luxury, fully finished and furnished turn-key residences purposefully designed and licensed to permit the utmost flexibility of use for owners to be shared. The tower will feature the first-ever NFT art collection designed for condo owners, integrating digital art into the DNA of the new residential building, while transferring ownership of a custom NFT to each unit owner at closing.

Multi-disciplinary INC Studio is responsible for LOFTY’s 44 stories of swanky interiors and Urban Root Associated is the landscape architect.

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