Diesel is known for its luxurious fashions, but recently the company has branched out to interior design, too. The 2013 Diesel Successful Living Collection hopes to help individuals enjoy their successes with beautiful home designs in collaboration with Scavolini, Foscarani, Moroso & Zucchi.
“Conceptualized by an internal creative team in Breganze, Italy, the Diesel for Successful Living collection is a clear translation of the brand’s lifestyle and attitude, characterized by innovative design. The home collection possesses an ironic and vintage appeal, combined with an ultra-modern and quirky twist. Rough materials, contrasting shapes and textural treatments are the most distinctive design elements of the line, echoing the signature denim and fashion elements in Diesel apparel.”
Creative Director Andrea Rosso tells readers, “Diesel is a lifestyle brand – consumers choose us not only for the product but also for what Diesel represents; the way of life, our values, the ironic, creative and unexpected approach. We decided to enter the design world to offer to our consumers the possibility to express themselves not just through clothes but also personalizing their home with products that they feel close to their taste.”
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