The old saying which specifies the three most important aspects of real estate also holds true for marketing your property. Realtor Beth Dickerson was kind enough to share her thoughts on the topic.

Once you have a listing, how do you prepare a marketing plan specific to that property?

I look at the demographic of who the buyer would be and complete a mailing campaign targeted at those buyers, then all of my social media comes into play.

What media channels do you find work best, and why do you think they work? (Print, online, direct selling, word of mouth)

On-line social media seems to bring a lot of attention to listings. On line Realtor.com, Trulia and Zillow are huge in my market place.

What advice or assistance do you offer your clients when it comes to staging their property for potential buyers?

When it comes to presenting their property online, pictures are the greatest draw. It’s what catches potential buyers’ attention and gets them involved enough to learn more about the property.

When it is time to showcase the home, how do you decide to have an open house, or to show the property by appointment only?

Mostly Brokers Open house and one or two public open houses to see if the buyer is out there, but I won’t do too many because it will over expose the home