The affiliated brokers and sales professionals at Sotheby's International Realty had a record year in 2019, with a total of over $114 USD in global sales volume. Of that amount, $102 USD worth of sales were achieved in the U.S. alone, yet another record for Sotheby's International Realty.
Photo Credit: Aspen Snowmass Sotheby’s International Realty
“In 2019, the Sotheby’s International Realty® brand continued to achieve solid growth,” said Philip White, President and Chief Executive Officer for Sotheby’s International Realty. “The brand expanded into new countries and territories and entered new markets in the U.S. We continued to make strategic business decisions that benefitted both our independent sales associates and affiliate companies. I am immensely proud of the hard work and dedication from our vast global network, and I look forward to continuing this momentum in 2020.”
Photo Credit: Courtesy of Sotheby’s International Realty
In March of last year, the company integrated its affiliate network and company-owned brokerage to form one global organization. With 50 new Sotheby's International Realty offices opening their doors, the brand expended to 1,000 locations across 70 countries and territories. More than 23,000 sales associates represent the brand worldwide.
Photo Credit: Premier Sotheby’s International Realty
Sotheby's International Realty's website, sothebysrealty.com, had more than 34 million visits last year, increasing its traffic 14% from 2018. The mixed reality implementation in the Curate by Sotheby's International Realty sm augmented reality app, the first by a real estate brand, allows virtual home staging. Agents and developers have benefitted from this feature.
Photo Credit: Sotheby's International Realty
Current by Sotheby’s International Realty®, the marketing arm of the company, hosts technology tools like an exclusive, best-in-class app that helps sales associates better their reach to audiences.
Photo Credit: Sotheby’s International Real Estate
Through mergers and acquisitions in the U.S., Sotheby's International Realty increased its grasp of the Brooklyn, New York; the Greater Boston area, Massachusetts; and Indiana. In Europe, markets like Monaco, France, and Berlin and Binz, Germany also saw the brand's presence increase. New offices were opened in Doha, Qatar and Paphos, Cyprus; Zapallar, Chile; Tauranga, New Zealand; and Port Douglas, Hobart, and Perth, Australia demonstrate the giant brand's still-growing market reach.
Photo Credit: LIV Sotheby's International Realty