DDM ADVERTISING and its founder Danilo Di Michele are on site during the International Trade Show Salone del Mobile, bringing Haute Residence the day by day report on the latest trends and upcoming news from MILAN!
DAY #1
BAXTER – As the ultimate pioneer in design trends, this 2014 design house focuses on research and a careful analysis of the 1950’s; the shades of color range from reds , greens and saffron yellows. New pieces are designed by Paola Navone, Roberto Lazzeroni, Matheo Thun and Antonio Rodriguez, Draga & Aurel and newcomer Vincenzo De Cotiis.
BAUHAUS CHAIR DESIGNED BY: DRAGA & AUREL
TACTILE SOFA DESIGNED BY: VINCENZO DE COTIIS
CASABLANCA SOFA DESIGNED BY: PAOLA NAVONE
MAX ALTO – This year’s presentation for the brand exceeds all of our expectations and offers a new lineup of products designed by Antonio Citterio.
BUDRI – Patricia Urquiola takes it to the next level; the pieces designed for this year are as breathtaking as they are clever, and the research and construction behind these precious materials makes Budri’s work unbelievably artful.
PORSCHE DESIGN IN COLLABORATION WITH BAXTER – Iconic brands Baxter and Porsche Design partnered for this years Salone Del Mobile by launching the new Dolly Sofa designed by Massimiliano & Doriana Fuksas.
LEMA– Relaxation and warmth: these are the words that best describe this brand. Lema is known by their work on systems and closets designed in grand part by Studio Lissoni. At the Salone Del Mobile 2014, the brand presents designs in which natural materials like wood meet more contemporary materials such as glass and metal.
