“My career in real estate began because I had a bad service experience with a realtor, so to this day I make sure to go above and beyond for my clients.”
Living - and loving - the Miami lifestyle with her family, Renata Galembeck Rohr has a passion for sharing the marvels of Miami with individuals, families, and businesses. Since 2007, Renata has been a licensed Realtor Associate working with clients from Fortune 500 and international firms in industries such as Food & Beverage, Retail, Legal, Real Estate, Chemical, and Manufacturing. She is currently selling luxury residential properties in South Florida as the Miami skyline constantly changes with its latest projects.
Recently, Renata talked with Haute Residence about her career, the effects of covid, and why Miami (and Florida in general) is the best market in the country.
How did you get your start in the business?
Prior to moving to Miami, I used to assist in orthopedic surgeries in California, but when I moved I knew that I didn't want to be in the surgery room all day, there is so much to do outdoors that I figured I would change professions. I had a bad experience with a Realtor, so I decided to get my Real Estate license, which I did within a couple of months, and I placed my license with Swire Realty, a sister company of Swire property, developers of Brickell Key and Brickell City Center.
I was a Realtor for Swire from 2007 until 2019, doing resale and pre-construction all over South Florida. I took over my Landlord’s place and sold it in a few weeks, and haven’t stopped since!
Why did you choose to work under Douglas Elliman?
In 2019, Swire decided to close the Realty office. I literally interviewed with every company that does business in Miami and Douglas Elliman provided everything that I needed. They cover NY, California, Colorado, Texas, Connecticut, Massachusetts, they also have an international partner Knight Frank, and Florida offices from Palm Beach all the way to Miami. They keep me highly engaged by providing an amazing platform that encompasses the latest technology, marketing, and training. They checked all the boxes for me, I would say that they are the best in the business.
Should someone be their own broker or what advantages are there to working under a larger brokerage?
At the end of the day, everyone chooses their own path. For me, working under a reputable brokerage means that you fit their high standards and work ethics. The Real Estate Market is ever-evolving and a larger brokerage brings a level of competitiveness that would be hard to emulate by being your own broker.
What sets you apart from other real estate agents?
I always take into consideration the human perspective of the transaction. I put my clients first. I see that a lot of agents have become desensitized with the responsibilities that we have. To me it is all about building a long-lasting relationship, it takes a lot of trust and knowledge to be able to do that.
How have you seen Covid affect the market?
Covid brought a lot of Covid driven buyers to South Florida. The main reasons were the weather, lifestyle, and COVID policies compared to the states that buyers were relocating from. The inventory for single homes quickly disappeared, and the remaining condos quickly followed behind. Rental prices have risen significantly, making buying a property a lot more desirable to the ones that could afford it.
Markets are holding steady for the moment with the opening of our international borders and a flurry of international buyers, we have yet to see what is to be expected in the next few months for the South Florida Real Estate Market.
What advice do you have for those looking to go into the real estate market?
In my opinion, the best is to gauge which side of the market you fit in, if you are an investor or want to downsize you can definitely sell your property and reap the benefits. The same goes if you are moving from a state where properties are much more expensive than South Florida, then you should buy.
On the other hand, if you don't need to move and could wait and see, I believe that markets will stabilize in the long run bringing lots of new inventory for clients to choose from.
South Florida will always be a wonderful place to invest and live no matter where the Real estate market trends take us because we have a lot more to offer than just the property itself, we have amazing weather year-round, a desirable lifestyle for families and single people, and one of the best tax benefits in the country.