Real estate tech tools have seen increased use over the last decade, and perhaps no year signified the urgency for adapting to new trends more than 2020. What technology do real estate agents use? We spoke with members of the Haute Residence Network of top industry professionals on the tech tools they engage with today that they may not have used so much in the past.
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Alison Melton of The Melton Group, Hilton Head Island/Bluffton, SC: "ZOOM, FaceTime, WhatsApp, virtual showings are all the rage!"
Bento Queiroz of The Bento Queiroz Group, Southwest Ranches/Weston, FL: "Instagram for sure!"
Brian Pearl of the Pearl Antonacci Group, "Zoom and Matterport."
Catherine Burgess of The Burgess Group, Boulder, CO: "Apple Watch, and a weekly newsletter"
Clara Hartree, West Vancouver, British Columbia: "Instagram."
Claudia Llanes, Edgewater, FL: "I'm definitely using Instagram a lot more in order to strengthen my brand presence digitally. This has helped me generate leads at a volume I did not think was possible."
Dante DiSabato, Naples, FL: "More online signing and contract forms. Not enough time in the day to write out the contract and scan for signature. this just streamlines the process to get a contract out fast in an ever-changing market."
David Welles, Wellington, FL: "Zoom calls with clients for updates and referrals and Matterport for my significant listings."
Debra Johnston, Atlanta, GA: "Mostly analytical tools that were not previously available."
Doug Labor, Steamboat Springs, CO: "Facetime. With our market so active, and it being a resort/retirement area, buyers need to jump on a listing as soon as possible, and the quickest way to get the property seen is by Facetime."
Elisa Linton, Humble/Kingwood (Houston metro area), TX: "CRM."
Elliot Bogod of Broadway Realty, Upper West Side, New York City, NY: "We use our smartphones to access apps to post updates and changes to listings."
Ernie Carswell of Carswell and Associates, West Hollywood, CA: "Zoom changed our world; Google Mapping."
Frank D. Isoldi, Westfield, NJ: "Every listing now has a virtual iGuide tour and we are doing more and more personal video tours as well."
Joyce Rey, Beverly Hills, CA: "I would say I use Instagram, YouTube, and publish articles on my blog a lot more often than [in] previous years. Instagram and YouTube are truly two of the top channels for promoting our listings/business!"
Karen Kenyon, Vancouver Island, British Columbia: "Facebook Business page and Instagram."
KC Martin of Sotheby’s International Realty, Paris, France: "My cell phones (plural) are probably my greatest asset in the market today. Staying connected real-time via online meetings, phone calls, video calls, apps, text, and email keeps me in touch and informed and up to date daily."
Kelly Ringer-Radetich, Redwood City, CA: "Active Pipe."
Krista Richman, Fort Lauderdale, FL: "We have been using Zoom for years to connect with international buyers. Now, we use it for our American buyers as well."
Leslie S. Modell of the Leslie S. Modell Team, Midtown East, New York City, NY: "Zoom, Microsoft teams, and digital staging."
Roberta Ingletto of RGI Realty, South Miami/Pinecrest, FL: "Zoom meetings, FaceTime to show properties; social media in general."
Ryan Knowles, Bahamas: "Zoom and WhatsApp."
Sandra Fiorenza, Miami Beach, FL: "Mostly Instagram."
Scott Goshorn, Brentwood, CA: "YouTube marketing."
Tim Fenton of Blue Zone Realty International, Costa Rica: "Definitely Zoom and other video conferencing tools."
For more, visit www.hauteresidence.com.
