Naples Is Running Two Markets Right Now — Here’s How to Play It

By Dante DiSabato

If you’ve been watching the Naples market this spring, you’ve probably felt a little whiplash. Some properties are flying off the shelf with multiple offers; others are sitting without a single showing. That’s not a glitch — it’s the reality of a split-screen market, and understanding the difference right now is everything.

Let me break down what I’m actually seeing on the ground.

Top-Tier Money Is Moving — Fast

At the very high end, in neighborhoods like Port Royal, activity is genuinely surprising. I’ve closed some of the highest-priced sales in that market, and right now we’ve got qualified buyers lined up, ready to move. It’s a pace that even long-time agents are raising their eyebrows at. Big money is on the offensive.

But here’s the thing: that energy doesn’t trickle down automatically. A few price bands lower and the tempo shifts completely — more deliberate, pickier, no patience for an overpriced listing. Golf course communities are still holding their own, because buyers will always pay for real lifestyle amenities like clubhouses, wellness centers, and concierge services. But broadly speaking, if a property isn’t priced dead-on from day one, it just sits.

The Buyer Mindset Has Shifted

Earlier in the season — November through April is our prime window here — everybody wanted turnkey. Move-in ready, zero projects. Now, with the season behind us and summer right around the corner, I’m seeing a real pivot. Buyers are more open to finding a place they can tweak or renovate for next season. The mindset has gone from “we need to be in right now” to “let’s lock down the right canvas.” The urgency hasn’t disappeared, but the shape of it has changed, and that creates opportunity for buyers who are still paying attention.

Why Late Spring Is Actually a Smart Buying Window

In Southwest Florida, our calendar doesn’t work like the rest of the country. Even now in May — after the official season has wrapped — you can find motivated sellers who do not want to carry a vacant house through the slow, hot summer. That motivation often translates into real negotiating room. If you’re a buyer who shows up ready, this post-season window is where you can find value that simply isn’t on the table during the peak season rush.

For sellers, my advice stays simple this year: price it right, declutter, and make sure everything works. No exceptions. I’ve also started doing pre-listing inspections on nearly every property I bring to market. We find the issues early, fix them, and remove all the friction before the buyer ever walks through the door. When a home shows as clean, transparent, and turnkey, it builds confidence — and confident buyers make strong offers, often competing against each other.

The Pricing Line Is Sharp

Honestly, the market right now is split by one thing: accurate pricing. If a home is special and the number makes sense, competition gets fierce fast. I’ve had bidding wars this season on exactly that kind of listing. If the price is even a little off, though, that same home will gather dust. It’s that unforgiving. So if you’re thinking of selling, the most important decision you’ll make is that very first number. Nail it, and everything else gets easier.

Headlines Mess with Confidence — Don’t Let Them

I get asked about interest rates and world events constantly. Look, a lot of this is mental. Lower interest rates do move the broader national market. Here in Naples, we feel the ripple differently — when rates drop and people sell businesses, cash frees up and finds its way here. The link is real, even if it’s indirect.

But what really gums up decision-making are the scary headlines. Last year it was tariffs. This year it’s war and oil prices. Those things rattle confidence, and at the multi-million-dollar level, confidence is the fuel for every transaction. The clients who consistently make the best moves — cycle after cycle — are the ones who stay focused on fundamentals: location, quality, long-term value. They pay attention to the world, but they don’t let the news drive the car.

What I’m Watching for Summer

Two things are on my radar. First, the intensity at the very top is starting to push some buyers into adjacent markets, which could open up new activity in different price bands as we head into the summer. Second, there’s a real chance of an interest rate cut later this year. If that happens, it could give the broader market a nice shot of momentum and shift psychology again.

For now, the people who are winning — buyers and sellers both — are the ones who stay flexible, understand our seasonal rhythm, and make decisions based on what’s actually in front of them, not on the drama of the day. In a market moving at two different speeds, clarity is worth more than ever.


For more information, please contact Dante DiSabato at 239-932-3908 or dante.disabato@raveis.com

Dante DiSabato is one of the exclusive agents representing the Naples, Florida, real estate market as a member of the Haute Residence Real Estate Network. View all of his listings here.


Dante DiSabato is a luxury concierge broker in Naples, Florida, and co-founder of Limitless Development. He has sold more than $1 billion in real estate over a 16-year career and in 2024 was the No. 1 agent by volume for William Raveis Real Estate among more than 4,500 agents nationwide. He is a RealTrends “Emerging Leader,” a former Gulfshore Business “40-Under-40” honoree, and a perennial “Top Producer” in Gulfshore Life magazine. Learn more at DanteDiSabato.com.

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