Luxury Real Estate Agent Michael LaFido On Why You Should Attend His Napa Luxury Designation Event

Michael LaFido

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Photo Credit: Marketing Luxury Group

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry specializing in Luxury listings as an @properties agent. He is the founder of the Marketing Luxury Group where he assists other real estate agents and affluent homeowners by providing top-tier services including consulting, lifestyle marketing, public relations, and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies.

Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes, Chicago Tribune, Mansion Global, Wall Street Journal, and FOX News Chicago Business Hour to name a few. He is the author of the books “Luxury Listing Specialist, “Outside The Box”, and “Marketing Luxury”.

Michael has also created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE) and is taking place this year on May 27-27, 2021 in Napa. This new designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. 

Here is a sneak peek of what a day at the Napa Luxury Designation Event would entail: 


Day 1 – Schedule:

9:00am – 12:00pm: LUXE Part 1

Module 1: Luxury 101

Module 2: Build Your Foundation

Module 3: Luxury Listing Blueprint

Module 4: Video Marketing Methods

Module 5: Conversion Systems

Module 6: Pre-Listing Advantage

Module 7: Ultimate Listing Presentation

12:00pm – 1pm: LUNCH Served

1:00pm – 4:30pm: LUXE Part 2

4:30 pm: Wine Tasting

The training is based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents internationally. Here, Michael LaFido answers four quick questions about what realtors should know about the event. 

Photo Credit: Marketing Luxury Group


Why did you start the Napa luxury designation event? 

Agents have been requesting we start up live in-person training again. What better location to have a Luxury Designation event than in Napa at a winery?

What makes this program unique? 

Unlike other luxury designations, an agent doesn't have to have sold Luxury homes to become a Certified Luxury Specialist. We believe that agents should have the tools to be successful with working with Luxury properties.

What can someone expect to learn from the event? 

Agents will learn the various strategies to break into and dominate the upper price points in their market.

Why should someone attend? 

An agent, broker, or team leader should want to attend if they are committed to increasing their average sales price and attract more high-end and luxury clients.

To attend this one-of-a-kind event and take your realty business to the next level, please visit the website here to sign-up today: 

Photo Credit: Marketing Luxury Group

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