Haute Expert Candice Rich Predicts The Michigan Market In 2024

Candice Rich

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Overall Market Predictions

Based on many predictions I’ve read and despite the prevailing "lock-in effect," where over 80% of homeowners are below 5% and nearly half are below 4%, I see a shift happening, and many are adapting to our new interest rates.

We saw shifts in mortgage rates in December 2023 and are anticipating continued adjustments for lower rates into 2024; however, we are not reaching the exceptionally low levels of the past. I don’t believe we will ever see 2-3% again in our lifetime; we are all hoping for 5% again.

With that said, whether driven by the allure of a desired move or by life event changes like marriage, divorce, upsizing, downsizing, or retirement, people will continue to make housing decisions.

In light of this, those who have been on the sidelines, watching and waiting, may find solace in embracing the uncertainty and proceed with their plans to move; so, we are expecting an uptick in listings to hit our Spring and Summer market here in Michigan.

We will most likely still see first-time homebuyers harboring concerns about affordability, but we will also see a shift in sentiment as they gain comfort, understand their purchasing power, and assess what they can afford.

However, the luxury homeowners that are equity rich, with super low interest rates, are in abundance both in Michigan and across the globe; if they decide to make a move, they will more than likely pay cash.

As for market values, in the areas that I service here in Michigan, I am anticipating that we’ll see moderate appreciation throughout 2024; there is still tremendous demand in comparison to supply, keeping Michigan and much of the country in a true Seller’s market.

Further, after a two-year delay, and right around the corner, we should see our inventory levels rise slightly in our Spring/Summer markets, which were due to more sellers listing and as buyers acclimate to a ‘new normal’ of interest rates.

The current question I’ve been getting lately is, “Will we still see multiple offers and prices far exceeding the asking amount?” Sure, but the frenzy is projected to be less intense than it was in late 2022 and early 2023.

One key element to focus on is that the evolving dynamics of our local market demand a strategic approach, regardless of whether you're a seasoned investor, a first-time buyer, or a luxury seller.

My advice is simple and effective.

Buyers: Get your mortgage pre-approval before you start house hunting. This not only helps you understand your budget but also makes you a more attractive buyer in the eyes of sellers. Be prepared to move quickly; in a market where inventory levels can be low, be ready to make a quick decision, have your financials in order, understand your must-haves, and be ready to submit an offer promptly.

Sellers: Price your home properly. Despite potential increases in inventory, the market is still favorable for sellers, but with more competition, effective pricing and property presentation are crucial.

Luxury Market Trends

 The affluent buyers I’m working with are purchasing homes with an eye firmly fixed on this being a long-term investment, and their philosophy on what they want from a new home has changed as well.

Their desire for homes that are equipped with luxury amenities has increased to include sanctuaries and retreats from the outside world right inside the comfort of their own home.

While location, price, and size will always be critical factors, the prevalent deciding factor for affluent buyers has become whether or not the property checks their ‘lifestyle’ box or boxes!

Some trends I’m seeing are:

Suburbs Are On The Rise - Buyers are prioritizing greater privacy and local amenities offered by suburban communities.

Relocation & Second Home Purchases - With remote work freeing homebuyers to live anywhere. High-end home seekers are broadening their horizons globally and looking beyond their current market for their next primary or secondary homes.

Experience-Focused Amenities - Luxury real estate consumers are increasingly drawn to extraordinary experiences within the home that go beyond mere aesthetics. For instance, turning the exercise or workout room's bathroom into a lavish five-star wellness retreat, transforming daily routines into indulgent rituals.

Tech-Friendly Smart Homes - I am noticing the uptick in the Smart home technology trend.  It’s no longer about convenience but an expectation. From lighting, temperature control, and robotic cleaning equipment to security and sound systems, these devices can all communicate with each other to provide an intelligent and innovative living experience. Welcome to AI!

Privacy & Security - These two requirements have always been of paramount importance to the affluent consumer, but we are seeing a higher demand for gated communities or luxury townhomes with high-tech and physical concierge-level security.

More Adult Green Space – To get away from city life, luxury consumers are placing a premium on open yard space, with radiant flower beds and greenery and the tranquility of water features, salt water and plunge pools, and covered outdoor entertainment spaces.

The key takeaway here is that you can’t chase the market. Regardless of the market or economic conditions, avoid trying to control your expected outcome. Instead, focus on changing your strategy to reach your goals.

This underscores the importance of choosing your collaborators wisely; I often emphasize, ‘Who You Work With Matters.’ In 2024, it is imperative to work with a local, seasoned expert, one who will guide you on strategic ways to navigate our current market and position you for success!

You may reach Candice Rich of Candice Rich Luxury Homes directly at 248.724.6124 or visit her website, candicerich.com.

Candice Rich represents the Birmingham (Oakland County), Michigan, real estate market as a member of the Haute Residence Real Estate Network. To view all of her listings, visit her website.

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