In the heart of Texas Hill Country, where vineyards give way to lakefront cliffs and the air carries the scent of oak and limestone, a new chapter of luxury living is unfolding. The Canyon Club, a 60-acre private residential resort on Lake Travis, marks the coming together of Prasso Ventures, visionary developer of next-generation resort communities, and ICON, the global leader in 3D-printed construction.
A Partnership of Purpose
The founders of Prasso Ventures, Robert Brown and Troy Cohen, met in Maui in 2010 while mentoring young athletes. That shared sense of purpose evolved into a vision for communities built on connection and innovation — from ski enclaves in Washington to mountain estates in Arizona and Hawaii. Now, their collaboration with ICON brings that vision home to Texas. Together, they’re introducing the first luxury 3D-printed residences as part of a boutique residential resort on Lake Travis.
ICON’s Design Debut in the World of Luxury
Globally recognized for transforming construction with robotics and proprietary materials, ICON has built everything from disaster-relief housing to NASA’s lunar habitat prototypes. The Canyon Club marks its debut in the world of high-end resort living.
Here, ICON’s robotically printed structures rise from the limestone slopes above Lake Travis, merging architectural innovation with organic design. Each home is sculpted to the landscape — bold, tactile, and inherently sustainable. The Canyon Club’s 3D-printed Model Home, unveiled October 29, showcases this synthesis of form and function: vaulted, light-washed interiors, curved concrete walls, and glass expanses that open to the lake and sky.
The Canyon Club Experience
Just 25 residences dot the 60-acre property, each with panoramic lake or canyon views and direct access to 2,000 feet of private shoreline. Amenities include a day-spa, resort-style pools, tennis and pickleball courts, and a variety of waterfront activities. Every detail, from culinary experiences by Daybreak Hospitality, known for Austin and San Antonio’s most stylish restaurants, to seamless concierge services, is designed to make ownership effortless.
An Investment with Advantage
Beyond lifestyle, ownership at The Canyon Club offers meaningful financial upside. Each residence is fully serviced, rental-ready, and income-generating through the resort’s vacation rental program, giving owners both immediate yield and the freedom to exchange their stays for luxury retreats worldwide. As Texas Hill Country real estate continues its upward trajectory, early buyers benefit from appreciating values and sizable income tax deductions, utilizing the new 2025 tax bill for short-term rental homes to turn a lakeside escape into a strategically timed investment.
A New Benchmark for Texas Luxury
With Prasso Ventures’ vision, ICON’s innovation, and Daybreak Hospitality’s touch, The Canyon Club introduces a new kind of Texas retreat for those who value innovation as much as tradition. Intimate, intelligent, and deeply connected to its setting, it embodies the project’s ethos: Rooted in heritage. Built for legacy.
Private tours of both the ICON and traditional model homes are now open, inviting guests to experience two distinct interpretations of modern Hill Country living.
