With Haute Residence Client Lanna Parker

In luxury real estate, certain transactions become milestones, not just for the numbers they generate, but for the standards they set. For San Diego power broker Lanna Parker, one standout sale in the Columbia District remains a defining moment of her career: a deal that demanded stamina, strategy, and an unwavering belief in showing up — for every client.

Haute Residence sat down with Parker to talk about the deal she’d do again without hesitation and the one that pushed her to her limits.

The Deal I’d Do Again

Q&A

HR: Set the scene. What was the deal, and where were you in your career at the time?

Lanna Parker: The sale was Savina by BOSA, Residence #907. A luxury resale condo in the newest high-rise in Downtown San Diego’s Columbia District. It was early 2022, when the market was still intensely competitive. Post-pandemic buyers were flooding in, interest rates were historically low, even dipping below 3%, and every listing felt like a sprint from day one.

I personally show all of my listings, whether or not there’s a buyer’s agent involved. On the first and only day of showings, I walked over six miles inside the building between private tours and amenity walkthroughs. By the end of the day, we had dozens of offers. The home sold significantly over asking and became a record sale in the building, a title it still holds today.

HR: Why did this deal matter to you personally?

Lanna Parker: Our team consistently produces the most sales in Savina by BOSA, and I also personally own the building. It’s a product I truly believe in and one I genuinely love selling. That deal felt personal in the best way: it represented trust, expertise, and pride in a community I know inside and out.

HR: What did you do on that deal that you still do today?

Lanna Parker: My playbook hasn’t changed:
Show your listings. Know the building. Master the comps.
Those three things create confidence, for your clients and for yourself. In luxury real estate, preparation is everything.

The Deal That Almost Broke Me

HR: Describe the deal that tested you the most.

Lanna Parker: It was a spectacular luxury single-family home in Mission Hills, one of San Diego’s most sought-after neighborhoods just outside downtown. We ultimately closed the deal, but not without overcoming a long list of challenges.

The sellers were specifically only interviewing agents with law degrees, knowing the complexity of the transaction, so I knew going into it that I’d not only be up against stiff competition but also that there would be some fun hurdles to get over. 

(And if those sellers are reading this — you know who you are. I’m still grateful for your confidence and the opportunity.)

HR: What red flags did you ignore or rationalize at the time?

Lanna Parker: Timing. We went live just as San Diego hit an unusually heavy stretch of rain, something that almost never happens here. And in this market, luxury buyers simply don’t rush out to tour homes when the weather turns. That month cost us valuable momentum.

HR: What did this deal cost you?

Lanna Parker: Sleep — without question. And if I’m being honest, my husband and my dog probably lost some sleep too. When you’re deeply invested in getting a deal across the finish line, it doesn’t stop when the workday ends.

HR: Looking back, what would you do differently today?

Lanna Parker:I was the second agent to take on the listing. In hindsight, I would have pushed to relist sooner after the previous agent to avoid that unpredictable weather window. But transitions take time — staging, positioning, resetting expectations — and sometimes those necessary steps chip away at opportunity. Experience teaches you when patience pays… and when speed matters more.

The Parker Perspective

For Lanna Parker, success isn’t just measured in record-breaking sales. It’s measured in resilience, preparation, and the willingness to stay in the fight when things get complicated.

“The deals you remember most aren’t always the easiest,” she says. “They’re the ones that test your resolve — and remind you exactly why you do this.”

And if her track record is any indication, Parker isn’t just closing deals, she’s setting the standard for what luxury representation should look like in San Diego’s most competitive markets.