Public relations firm Baden Bower reported securing 45,000 media placements for clients in 2025, representing a 76% increase in client wins compared to the previous year. The company, which operates under a guaranteed publication model, has expanded its operations across five continents while maintaining its core service of securing coverage in publications such as Forbes, Business Insider, and Entrepreneur.

The firm’s growth coincides with broader shifts in professional services toward accountability-based pricing models. According to company data, Baden Bower now serves over 3,600 clients, ranging from startups to Fortune 500 companies across technology, finance, real estate, and healthcare sectors.

Guaranteed Publication Model Drives Client Migration

Baden Bower differentiates itself from traditional PR agencies through a refund policy that returns fees if promised media placements fail to materialize. This contrasts with the retainer-based pricing used by established firms like Edelman and Ogilvy Public Relations, which typically charge between $10,000 and $50,000 per month without publication guarantees.

“We eliminate the uncertainty that has defined public relations for decades,” said AJ Ignacio, founder of Baden Bower. “Clients pay only when we deliver the media coverage we promised.”

The company reports a 72-hour turnaround time for certain placements, significantly shorter than the six-month timelines common in traditional PR campaigns. This accelerated process relies on established relationships with editors and proprietary distribution systems.

Revenue Growth Reflects Industry Realignment

Baden Bower achieved $30 million in annual recurring revenue during the reporting period, marking 685% year-over-year growth. The firm attributes this financial performance to increased demand for results-based PR services, particularly among entrepreneurs seeking to establish credibility rapidly.

Client retention data shows that businesses often report conversion rate increases of 20% to 50% following featured placements in tier-one publications. These metrics have contributed to Baden Bower’s 4.8 out of 5 rating on Trustpilot, based on 216 reviews, alongside a 5.0 Glassdoor rating from employees.

Operational Expansion Spans Multiple Markets

The firm expanded hiring across eight countries during 2025, including the United Kingdom, Germany, France, the United States, Canada, Australia, Singapore, and the Philippines. This geographic distribution supports Baden Bower’s client base, which spans startups seeking investor-ready credentials and established companies requiring enhanced market visibility.

The company’s growth trajectory attracted recognition from industry observers. Rolling Stone UK named Baden Bower among its top 10 PR agencies in 2025, while Forbes identified the firm as a leading global PR company.

Technology Integration Enhances Placement Speed

Baden Bower utilizes proprietary technology platforms for real-time client communication and placement tracking. These systems provide transparency that addresses longstanding client frustrations with traditional PR operations.

The firm’s technology stack includes data analytics tools that identify optimal publication targets for specific client profiles. This targeting reduces placement timelines while maintaining editorial standards required by publications.

Despite rapid growth, how to get published in Forbes remains among the most requested services from clients seeking tier-one publication credentials. The company reports that Forbes placements continue generating substantial conversion improvements for client businesses, particularly in B2B sectors.

Industry Competition and Market Position

Traditional PR firms face increased competition from guaranteed placement providers, including Otter PR, SmartBug Media, and Spynn.co. However, Baden Bower maintains competitive advantages through its established media network, which spans over 500 publications, and its track record of securing more than 15,000 features since its inception.

Disclaimer: Written in partnership with APG.