Agents selling a Newport Coast mansion for $37 million have dropped the name “Villa del Lago” from the property’s promotion as part of a marketing makeover.

The 12.5-acre estate is now being identified in listings by its address alone: 1 Pelican Hill Road North.

“For various reasons, simply referring to the property by its address has allowed us to move forward with its marketing free of prior associations and impressions from other’s marketing efforts,” said Rob Giem, one of the project’s new listing agents.

John McMonigle, the project’s former manager and listing agent, dubbed the estate as “Villa del Lago” – or villa of the lake – when it was little more than an artist’s conception.

McMonigle’s vision showed a twin-winged mansion with 24,000 square feet of living space and underground parking, a lake with a cascading waterfall, vineyard, tennis court, pool and equestrian center.

Source: Lansner

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