Miami Beach developer Michael Simkins struck a multimillion-dollar deal with a Miami redevelopment agency to build a 633-foot, skyscraper with a Las Vegas-style, LED billboard.
Simkins envisions a three-sided tower that twists upward from a pedestal, higher than the Space Needle.
Each side of the tower—designed by SHoP Architects—will have a sign as large as 30,000 square feet that will flash continual advertisements. Combined, the billboards stretch across two acres and can be seen from the north, south, east, and west.
Simkins told the Miami Herald, “The iconic tower will elevate the city’s brand on a global level, enhance the city skyline, and complement and enhance the surrounding community.”
The building is part of a larger plan: the proposed nine-tower “Miami Innovation District” on the edge of downtown and Overtown, one of Miami’s poorest neighborhoods.
“Designed by a world-class architecture firm, this iconic tower will comply with the required regulations and will be consistent with the many illuminated structures that currently define Miami’s skyline and reflect the city’s vibrancy and growth,” Simkins stated.
Details and photos courtesy of the Miami Herald