With homes in limited supply, interest rates low, and more potential buyers emerging every day, Westfield NJ Realtor Frank Isoldi has high hopes for 2013.
What do you see as your company’s greatest success in 2012?
Maintaining the #1 position in market share in our town and area for the past several years is an incredible accomplishment once again. With the challenges that we all faced this year, to be on top again speaks volumes about our manager and agents.
What do you see as some of the biggest opportunities in the coming year ahead?
The coming year I think will have many challenges but also great opportunities for both buyers and sellers. Interest rates remain at an all time low and prices are still competitive. The affordability factor makes this a great time to buy. On the other side of the coin, we also are entering into a Spring Market with an all time low supply of homes. This will create an excellent opportunity for sellers to attract multiple buyers and top dollar.
What changing market aspects will have the greatest impact on the way you conduct business in 2013?
Technology will continue to impact the way we do business. Staying on top of social media and online marketing will be essential to keeping an edge over competition. On the luxury end of the business, attracting the local and foreign buyers will continue to be an important part of marketing.
What is it about you and your company that sets you apart from the rest?
The market share that my office maintains helps set it apart from all of our competitors combined. My buyers get a first look at more homes than any other buyer in the market and my sellers get the largest audience possible before their home ever hits the broad market. With the knowledge and savvy of the agents in my office, I can assure any seller, there is not a better place to have their listing. Coupled with my personal marketing and branding, it’s a win win for everyone.
What are the most important questions a client should ask themselves before selecting an agent in your market?
A seller needs to ask if they are looking to list their home or sell it. Anyone can list a property, but only a few agents can properly market a home, especially in the luxury market. A buyer must look for the agent that has the knowledge of the area in which they are looking to buy. I only represent a few towns. Most importantly, both buyers and sellers need to find an agent with whom they are comfortable and trust.