This holiday season, luxury brand Samsung has elevated the shopping experience to a whole new level with its introduction of the Samsung Signature House: a modern, one-of-a-kind showcase featuring all of the brand’s hottest new premier products for the home—from curved, ultra high-definition televisions, to WiFi-enabled and app-controlled appliances—open until December 24.
Nestled within a newly-minted penthouse—an LEED-certified triplex currently on the market for approximately $30 million, featuring a 5,924-square-foot, sun-soaked interior that boasts 19-foot ceilings and wide-planked oak flooring, as well as a 1,901-square-foot private roof terrace complete with a kitchenette and gas grill—the invite-only event allows elite insiders to browse and purchase Samsung’s top-of-the-line products with the help of their very own personal concierge.
Spotlighted “smart-house” items include Samsung’s sleek, 85-inch Ultra High-Definition Smart TV, which serves as the focal point of the House’s elegant corner living room—a fresh, breathtaking space outfitted with floor-to-ceiling windows overlooking Fifth Avenue (pictured below). The expertly crafted TV is supported by Samsung’s “Timeless Gallery” frame, which resembles an artist’s easel.
The home also spotlights pieces from the brand’s Chef Collection—an assortment of ultra high-tech kitchen appliances perfect for avid cooks, crafted with the expertise of world-renowned culinary professionals such as Michelin Star chef Daniel Boulud. Among the collection’s bevy of jaw-dropping products is a refrigerator equipped with three separate temperature zones, allowing one to keep different types of food at optimal freshness, and a blue LED display on its stainless steel door that provides temperature readouts. The fridge also features an integrated automatic sparkling water dispenser—the first of its kind to be presented in the industry.
The brand’s high-performance range—which is available for purchase with an induction, an electric, or a gas stovetop—touts a slide-in ceramic divider that separates the heat (and smells) emitted by the top and bottom halves of the oven, meaning one can cook two different dishes at two different temperatures simultaneously. Another noteworthy piece is the dishwasher, which comes complete with a zone booster that allows one to target heavily-soiled pots and pans. It also offers the option of half-load cycles, ideal for washing just a few times—a feature that magnificently saves time, water, and energy.
Though the products presented at the Signature House are available at other select shopping spots, those lucky enough to score an invite to peruse the appointment-only pop-up will enjoy conveniences not available at other retail locations, such as speedy turnaround, white-glove delivery, and in-home demos, all of which come complimentary with any product purchased at the Samsung Signature House.
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