It looks like reality show starlet and hotel heiress Paris Hilton is following in her great-grandfather’s rather large footsteps. The popular socialite turned businesswoman is opening a self-branded line of luxury hotels in the cities of New York, Las Vegas and Dubai.
The news shouldn’t come as a surprise to those following the exploits of the former Simple Life star. The 35-year-old Hilton has quietly build a burgeoning empire as a crafty tech investor. According to Forbes, Her line of luxury fragrants, handbags, shoes, and watches, in addition to her 50 self-titled worldwide boutiques have netted her an incredible amount of wealth. Sales from her diverse set of perfumes alone have made the former reality star $1.5 billion.
This also isn’t Hilton’s first foray into the luxury hotel business. A few years ago, she helped to design the Paris Beach Club (pictured above) for Century Properties’ Azure Urban Resort Residence in Manila. A second Paris Beach Club at the Azure Urban Resort Residences in Parañaque, north of Manila, recently broke ground. Azure North, where the second Beach Club will be located, will have themed towers named after Hilton’s favorite beaches and seaside resorts, including: Bali, Kauai, St. Barths, and Barbado.
Paris’ recent moves as a hotelier see the reality star following the same path as her great-grandfather Conrad Hilton, who established the Hilton Hotel brand. Her father Rick Hilton further grew the brand with his high-end Hilton & Hyland luxury real estate firm.
With this recent news, plus her incredibly savvy moves in the worlds of technology and fashion, it’s clearly time to take Paris Hilton seriously. As she recently told the L.A. Times, “A lot of people, when they saw The Simple Life, assumed that was who I was in real life. Now, they see me in a boardroom and how I am and what I’ve accomplished. I think I’ve proven myself…Success is something that fulfills me and makes me happy and proud.”
Image courtesy of Azure