Luis R. Fernandez – LRF Group

[South Miami, Pinecrest, Florida]

7500 S Red Road, Suite A, South Miami, FL 33143



[email protected]


Luis and Giovanna Fernandez are among the most prominent names in the luxury real estate market in South Florida. With decades of expertise in the industry, they can handle the most high-profile and complicated transactions, while ensuring the best deals for their clients, be they buyers, sellers or investors. Both Luis and Giovanna specialize in high-end properties in Coral Gables, South Miami, Coconut Grove, Pinecrest and Brickell among others.

Luis possesses in-depth knowledge not only of the South Florida market, but also of international trends and cultural preferences. Giovanna’s attention to detail and personalized customer care are the perfect match for Luis’ expertise. Together, they founded and managed for over a decade a boutique real estate company in Coral Gables.

Today, Luis heads the award-winning LRF Group, whose industry-wide recognition stems from the specialized core competences of each team member. This distinction has earned the LRF Group a multitude of referrals and repeat customers, who make up over 65 percent of the business.

“People trust me with their single largest asset, time and time again,” said Luis. “It is a responsibility I take very seriously. I give 110 percent because I know that their success is ultimately my success.”

The LRF Group provides clients with personalized services that speak of unmatched quality, integrity, honesty and professionalism. The team’s passion for real estate translates into unrivaled opportunities for its customers.

Luis holds a BA from the University of Miami and a post-graduate degree from Florida International University, while Giovanna has earned a Luxury Certification and several awards for customer service and top production.