Billionaire Mark Cuban to Open Luxury Cinema at Via 57 West

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Outspoken billionaire Mark Cuban is bringing the magic of cinema to a cushy New York City neighborhood in need of movie screens. Landmark Theatre, which is owned by Cuban and partner Todd Wanger, will open a 30,000-square-foot cinema at Durst’s Via 57 West, the beguilingly-shaped rental tower in Midtown West.

According to The Real Deal, the new Landmark Theatre won’t simply be a run-of-the-mill multiplex. The upcoming business at Via 57 West will feature eight screens and will be outfitted with a number of ritzy amenities, including leather electronic reclining seats, state-of-the-art laser projection technology, and a posh bar made from fine Italian marble. Beyond enjoying the latest movies, the theater will also be available for post-screening parties and other events. According to Durst Organization president Jonathan Durst, the theater will be the first to open in the area in 10 years. “This area was in dire need of a great movie theater,” says Durst.

Via 57 West, which was designed by Bjarke Ingels, already features the American Kennel Club dog-care center and Livanos Restaurant Group. In total, the building features 709 residential units and is located between West 57th and West 58th streets and 11th and 12th avenues.

The pyramid-shaped Via 57 West is appealingly designed, inside and out. A sprawling staircase at the center of the lobby is surrounded by bricks that mimic the herringbone pattern seen in the structure’s terraces. Other highlights include a children’s playroom, a game room, a screening room, and a poker room. The residence also features a lap pool, a basketball court, and a shared living room, where tenants can step out onto a sun deck and take in views of New York’s scenic Hudson River.

Across the building’s 709 units, there are 178 different floor plans, which range from surprisingly spacious studios to four-bedroom apartments. Nearly three-quarters of the residence’s apartments are treated to views of the Hudson River and the West Side Highway, while a third of the units overlook a 22,000-square-foot courtyard. Some units even feature direct access to the building’s courtyard.

Mark Cuban, famous for his role as co-host on ABC’s investor-themed reality series Shark Tank is also the owner of the successful NBA franchise The Dallas Mavericks. His art-house theater chain, which also owns the Landmark Sunshine on the Lower East Side had been searching New York City up and down for spaces to house the theater, ranging from 25,000 to 50,000 square feet, according to the The Real Deal.

Image Courtesy of Street Easy

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